Keywords Definition

The key to internet marketing

One of the first things, anyone starting into internet marketing should know is what a keyword is (keywords definition), and how they are so important in the development of your online business. We will learn how keywords have an effect on nearly every aspect of internet marketing.

Weather your finding the right niche for your online presence to doing search engine optimization (SEO) on your webpage’s, right down to selecting your domain name. as far as I am concerned if you try to start an online business with out any understanding of what keywords are and how to find the right ones. You might as well just give up any thoughts of internet marketing and throw in the towel, because keyword knowledge is so crucial in nearly every aspect of marketing online.

 Keywords definition is one concept you don’t want to skip without understanding it. So we will start off with what keywords are. A keyword is usually a word that best describes the product you’re selling. For example; if I were in the business of selling cars, one of my main keywords might be “cars”. The reason the keyword might be cars is that this word describes what I am selling. When you’re selecting a keyword for your product you have many considerations to think about. Here is a list of the specific criteria we are looking for when choosing keywords.

• A keyword needs to have lots of people using the keyword for there search term when doing a search on the net (search volume).

• The keyword would preferably have little competition from other marketers.

• The keyword must be a term that people use when they are looking with intention of purchasing something (commercial intention).

 Now to elaborate on what I mean by search volume, this means that there will be a lot of people doing a search on the internet using the keyword as there search term. Ideally, we would prefer keywords with low competition that have good commercial intention, this is not always possible and not necessarily a bad thing, because if a keyword does have a lot of competition. It tells us there must be some money in that particular niche for that keyword term; the fact that there is some competition means we will have to fight a little harder to dominate for that particular niche.

 When we talk about commercial intention, we’re talking about weather the keyword has a history of generating sales based on the keywords past performance. The thing about keywords is that some may have a high search volume, but have a poor history of generating sales; this would make those keywords useless as far as selling something is concerned. But keywords that have poor commercial intention may have some value in generating leads for mailing list. These lists could possibly lead to sales over time from your subscriber base.

 So when we look at all the criteria that our keywords need to meet, we start to see that it is not always going to be easy to find good keywords. The big question is how we find these keywords. One thing that we can do to make our search for keywords a bit easier is to go for the low hanging fruit, as they say in the industry.

What I mean by this is we don’t concentrate on single keyword terms, but rather we look for keyword phrases. Getting back to the example of the cars, instead of my keyword being “cars” it might be “ford tempo cars”, this is being a lot more definitive about what I am selling or promoting. This also lowers the competition by using a (longtail) keywords definition.

 If I were to use the term “buy ford tempo cars” now by adding the word buy into this phrase, I will have a phrase with a higher commercial intention. The fact that the keywords definition is such a long search term, lowers the possibility of competition of this phrase.

 Now to sum this up, when you use a phrase like “buy ford tempo cars” this is often referred to as a (longtail) keyword phrase.  These longtail  have some distinctive characteristics. The longer your keyword phrase means a sharp drop in competition, but greater commercial intention for the phrase. The only bad thing about longtail terms is they always have lower search volume.

 Well this covers this segment on keywords definition. In the next article I will discuss how we find those keyword phrases, what free tools are available to help us in our search. We will also look at how you can use Google to do a lot of your keyword research.

 You should try and reread and make sure you completely understand this material before moving on to the other topics, as this information is crucial to being able to implement and understand the following topics and methods.

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